Director of Marketing

• Role

  Marketing

• Salary

  $115K - $120K

• Hours

  Full-Time including nights, weekends, and holidays, per show schedule

• Type

  Full Time

• Closing Date

  11-11-2025 at

• Location

  18111 Lexington Blvd
  Sugar Land
  Texas
  .

• Downloadable Job Files

  • No Files

• New to ATG?

  Apply Now

Position: Director of Marketing

Location: Sugar Land, Texas (15 minutes Houston)

Hours: Full-Time including nights, weekends, and holidays, per show schedule.

 

About the Position

The Director of Marketing at Smart Financial Centre (Sugar Land, Texas) is responsible for leading the development and execution of comprehensive marketing and communications strategies for live events and venue initiatives. Reporting to the General Manager, the Director of Marketing plays a vital role as a senior member of the venue team and collaborates closely across departments to shape marketing and promotional strategies.

 

Responsibilities

• Plan and implement marketing ad plans and oversee marketing strategies to drive ticket sales.
• Develop, own, and manage the brand voice across all digital platforms.
• Establish and maintain effective communication with clients, corporate sponsors, colleagues, and community partners.
• Manage institutional and event marketing budgets, contributing to event forecasting and financial oversight.
• Negotiate ad placements, coordinate design, and manage paid advertising campaign for 50+ shows annually.
• Provide mentorship and guidance to the Marketing Manager, fostering professional growth and development.
• Ensure cohesive direction and coordination with internal teams, agencies, and vendors.
• Plan and execute branding initiatives, media planning, and pricing strategies.
• Oversee social media strategy and content across platforms, monitoring performance and recommending improvements.
• Regular reporting to Senior Leadership on marketing performance, ROI and audience insights.

 

Experience and Skills

• Minimum of 5 years' experience in marketing, promotions, and events within the entertainment industry.
• Proven record of developing and executing event marketing plans to meet ticket sale objectives.
• Strong analytical skills with the ability to interpret data and adjust strategies as needed.
• Proficiency in social media platforms and email marketing tools.
• Experience with website content management systems and ticketing platforms.
• Experience creating and managing ad plans, media buys and budgets.
• Familiarity with SEM, SEO, Google Analytics, and Meta Business Suite.
• Understanding deal structures, ticket scaling, and the settlement process.
• Enthusiastic about live music and the Houston market.
• Ability to work independently in a fast-paced environment, meeting deadlines and deliverables.
• Optimize growth marketing and customer acquisition strategies using metrics such as conversion optimization, A/B test, attribution, segmentation, and experimentation.
• Collaborate with the General Manager to meet contractual needs for venue sponsors and ideate creative promotions.
• Provide analysis of all venue digital platforms and tracking methods, reporting regularly on growth.
• Manage and execute the content and scheduling calendar for organic venue social media channels and email marketing.
• Develop relationships with local influencers.
• Manage venue web CMS, including updating specialty pages and announcing events.
• Research new ways to amplify venue social, email, web, and app strategies.
• Capture engaging content throughout the calendar year and create content for social platforms.
• Collaborate with the Marketing Team to improve campaign results as needed.
• Serve as on-site marketing department representative for designated events, working nights and weekend, as necessary.
• Manage Marketing Manager and collaborate with Marketing intern(s), if applicable.
• Assist with other duties related to the marketing department and requests by leadership team.

 

Competencies

• Excellent organizational, interpersonal, and communication skills.
• Strong copywriting and editing skills.
• Meticulous and able to manage projects concurrently.
• Proven record of meeting deadlines and deliverables.
• Positive and collaborative spirit, fostering trust and confidence within the department and with the public.
• Proficiency in Microsoft Office (Word, Outlook, Excel).
• Bachelor's Degree preferred.

 

ABOUT ATG Entertainment

 

Background:

ATG Entertainment is an extraordinary success story. Founded in 1992, ATG Entertainment is a world leader in live entertainment. Our portfolio of venues includes historic theatres, modern live music arenas, studio theatres, cinemas and conference spaces. ATG Entertainment own, operate or program

72 of the world’s most iconic venues across the UK, the US and Continental Europe, each year entertaining over 18 million audience members. Through our in-house Production companies and working closely with third-party top producers and promoters ATG presents over 15,000 live performances every year.

 

ATGE Values

In everything we do, we strive to be Ambitious, Collaborative, Passionate and Smart

• We are ambitious and seek to exceed people’s expectations
• We are collaborative and help each other to reach our goals
• We are passionate about our work, our business, and our industry
• We are smart in our quest for simple, efficient, and innovative solutions

 

Corporate Social Responsibility: our priorities

 

Next Generations: introducing tomorrow’s audiences to the pleasures of live entertainment, recruiting, and nurturing the next generation of industry talent

Diversity, Inclusion & Belonging: improving and promoting diversity, inclusion, and well-being in the workplace

Sustainability: helping reduce our impact on the environment by making our business more sustainable

 

ATG Entertainment’s Inclusion, Diversity, Equity, & Access Mission Statement

Our stages are a platform for compelling stories – stories that are for all, by all, and of all. We shine our spotlight on our differences and believe that understanding and celebrating these differences makes us better global citizens. We are committed to strengthening the sense of belonging by ensuring diversity and equity in everything we do. We strive to make our venues beacons of these ideals in our communities. On stage and off, we hold ourselves accountable for nurturing an inclusive culture, one in which everyone can bring their authentic selves, and everyone feels they belong. At ATG Entertainment, we provide a stage for everyone.

We recognize that we do not have all the answers; but we strive to listen, to learn and to change in order to ensure ATG becomes a truly inclusive organization. We therefore welcome and encourage applications from individuals from the widest possible range of backgrounds and particularly welcome applications from those currently underrepresented in our workforce.

Closing Date

11-11-2025 at

New to ATG?

Apply